Storytelling for Web Design
Aristotles elements of stories
Product Goals + User needs
Heroes of the story whose actions determine the plot of the story
Supporting roles. Provide the main characters with information, material, goods, services or whatever is needed in order to advance the plot.
In the Titanic The Girl and DiCarpio are primary characters, the fiance of the girl is secondary. His actions give reasons to the girl for running into DiCarpio arms.
In web design the primary is the user's purpose - text, images, videos - the secondary is the brands or whatever helps the content reach the purpose.
This is the set of locations where the story takes place as well as history, geography and laws of nature.
Nike Just do it Apple Think Different
Theme is the concept
Expressing meaning in words Diction is Tone + Style
Most interactions have an underlaying rhythm. The best such experiences induce a state of flow during which users get into such a groove that the mechanics of operating the program disappear, allowing users to focus entirely on meaning.
Nike.com Different Amazon sites.
Rhythm is usability + patterns
Spectacle implies an organization of appearances that are simultaneously enticing, deceptive and superficial.
Spectacle is GRAPHIC DESIGN + UI EFFECTS
Avatar has a lot of visual spectacle. Newzealand.com